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Complex service offerings : a theoretical exposition and empirical investigation
(University of Missouri--Columbia, 2018)
It is generally acknowledged that not all services are alike, still little has been done to distinguish between service offerings of different varieties. While some service offerings are simple and others complex, how they ...
From service design to delivery : integrating marketing and operations in the service unit
(University of Missouri--Columbia, 2007)
of employees - Customer-Contact and Backroom Employees - separately. However, the model that posited a relationship between the manager's Operating Orientations and customer and firm outcomes received no support. A series of post-hoc analyses explored...
Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...
Reciprocity in marketing relationships
(University of Missouri--Columbia, 2010)
Marketing researchers have often cited reciprocity as an important aspect of relational exchange; however the extant research has not conceptualized or measured reciprocity in marketing relationships. This research is a ...
Four essays in empirical corporate finance and financial markets : social captial, corporate risk-taking, external financing, and financial market development
(University of Missouri--Columbia, 2014)